Business Name

What’s in a name? A lot when it comes to small-business success.

What’s in a name? A lot when it comes to small-business success. The right name can make your company the talk of the town; the wrong one can doom it to obscurity and failure. Ideally, your name should convey the expertise, value, and uniqueness of the product or service you have developed.

The name of your business is one of the few constants that will get more use and longevity than any other investment you make in your business. The trick is to get it right the first time, as a poor choice of business name could potentially limit or even negatively affect your business. Committing to a business name can be daunting; however, the right choice can be the key to your success.

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Company Profile

A company profile is a professional introduction that aims to inform people about your products, services, and current status.

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Brand Guidelines

Brand guidelines, also known as brand style guides, are essentially an instruction manual and rule book on how to communicate your brand.

They lay out all the visuals’ details and important notes about the company’s voice, tone, and messaging.

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Packaging

Packaging is more than just your product’s visual appearance.

Packaging in marketing is the wrapping material around a consumer’s item that serves to contain, identify, describe, protect, display, promote and make the product marketable while keeping it neat.

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